With the 2012 presidential campaign over, we can now reflect on what has been a major game-changer in November’s election: social media. The rise of social media over the last few years has been astounding, and it’s impossible to turn a (BIG BIRD’S) blind eye on the fact that it was a clear influence on the sharing and spreading of information (and other stuff) about this year’s election.
Up to the final minute—and then some—people were tweeting and liking anything and everything relating to their opinions and feelings on the candidates, issues and results…everyone’s got a soapbox (bless twitter for giving a platform to every nut job and their mother). Twitter hit the 20 million election-related tweets mark, making this year’s election the most tweeted-about event in U.S. political history. Campaigns know that in order to play politics in this day and age, you have to keep up with the constant buzz that is social media. This ABC News review written by Joanna Stern cleverly captures the scope of just how much it has shaped this year’s election perceptions.