Many thanks to InTheCapital.com for a very kind article on us.
When I first met Tara Chantal Silver, her genuine smile and charming candor quickly gave me the impression that she wasn’t your typical PR/Marketing person that you tend to run into at D.C. events. My suspicions were soon confirmed when our conversation led to her company, SilverStrategy, and the work she does for her clients. It would be disingenuous of me to say that I haven’t met my fair share of PR companies in D.C. that represent the typical fare of contractors and non-profits, and that when somebody mentions PR the expression “a dime a dozen” certainly comes to mind. Fortunately, this is not the case with Tara. Shattering many of my preconceived notions about what Marketing and PR firms do for their clients, I was impressed with how versatile her organization was and the depth of the results-driven-consultations she provides to her clients.
One way I noticed SilverStrategy quickly sets itself apart from other Marketing and PR groups was that they don’t cater to one specific market or industry: they work with the best, regardless of their field or practice. Whether it be a food blogger, non-profit, or a bustling aerospace organization, SilverStrategy understands brilliance and challenges clients to become more dynamic. For Tara, the name of the game is strategy and how to best utilize resources. She often coaches her clients in matters well beyond matters of PR by approaching her work from a holistic point of view. Tara helps clients decipher where they should best focus their energy and resources, providing keen insights that many organizations and companies tend to overlook. Her prowess is evident in her work and her impressive clientele list, which has included organizations like the Producers Guild of America, Urban Farming, Livingmaxwell.com, and the Artists and Athletes Alliance to name a few. Her commitment and passion for the local entrepreneurial community is both impressive and evident in the co-founding of DC Entrepreneurship Week.
Another quality I find refreshing about Tara is her voracity and openness with her clients; she’s not afraid to be candid about business, which explains the incredible relationships and connections she has been able to foster between her company and clients. Tara also boasts one of the most absurdly extensive network of connections I have ever seen. She has a massive list of contacts that range between a variety of industries and organizations, which she leverages to the benefit of her clients by ensuring their work gets in front of the right people and her ability to create impressive, strategic partnerships.
The full article can be read HERE