While reading through the Entrepreneur.com website I came across an article on branding that I think is worth sharing. The article focuses’ on how to build a brand and what one might take into consideration while doing so. Building a brand doesn’t just mean designing an eye-catching logo for your letterhead; it encompasses and represents a name, an image, a standard, an attitude and a target audience. It’s the fastest and best chance you will have to sell yourself in the, be-judged in the blink of an eye world we live in today. No matter how catchy a name is, if the image is lacking in design and creativity, and doesn’t interest your target, it may be easily forgotten.
In my personal experience while creating the brand that is SilverStrategy, I took many things into consideration when beginning this process. It was an exciting and challenging experience for me due to the fact that my clients come to me from all walks of life, topics and worlds and I needed something that represented myself, my firm and also spoke to clients and potential clients. I loved every minute of the creative process of designing the SilverStrategy logo and website SilverStrategy.com as it represents all of this effectively. At SilverStrategy it’s been one of the things we love to get hired to do; helping companies, non-profits and individuals successfully brand.Creating an image to accompany your name is just as important as the name itself. If a picture is worth a thousand words, then your brand image is worth… well you get it…
Remember, you are your brand, and everything that you do and say directly reflects yourself as a brand.
As I talked about in my last post on non-verbal communication, Learning to Speak Body Language just as you represent your brand when in public, your brand represents your company (and you) when you’re not around to give it praises. Meaning: it should be able to stand alone and sell itself.
Have a look at this article by Craig Reiss who gives a few important tips on what to think about while branding.