Branding the Brand

While reading through the website I came across an article on branding that I think is worth sharing. The article focuses’ on how to build a brand and what one might take into consideration while doing so. Building a brand doesn’t just mean designing an eye-catching logo for your letterhead; it encompasses and represents a name, an image, a standard, an attitude and a target audience. It’s the fastest and best chance you will have to sell yourself in the, be-judged in the blink of an eye world we live in today. No matter how catchy a name is, if the image is lacking in design and creativity, and doesn’t interest your target, it may be easily forgotten.

In my personal experience while creating the brand that is SilverStrategy, I took many things into consideration when beginning this process. It was an exciting and challenging experience for me due to the fact that my clients come to me from all walks of life, topics and worlds and I needed something that represented myself, my firm and also spoke to clients and potential clients. I loved every minute of the creative process of designing the SilverStrategy logo and website as it represents all of this effectively. At SilverStrategy it’s been one of the things we love to get hired to do; helping companies, non-profits and individuals successfully brand.

SilverStrategy Log

Creating an image to accompany your name is just as important as the name itself. If a picture is worth a thousand words, then your brand image is worth… well you get it…

Remember, you are your brand, and everything that you do and say directly reflects yourself as a brand.

As I talked about in my last post on non-verbal communication, Learning to Speak Body Language just as you represent your brand when in public, your brand represents your company (and you) when you’re not around to give it praises. Meaning: it should be able to stand alone and sell itself.

Have a look at this article by Craig Reiss who gives a few important tips on what to think about while branding.



About SilverStrategy

SilverStrategy is a Washington, D.C. based public relations and public affairs firm. We assist clients with forward-thinking campaigns and use strategic planning in order to gain exposure and achieve our clients’ goals. We provide: - Media Consulting and Training - Strategic Communications - Business Development - Event Planning - Fundraising - Image Branding and - Marketing campaigns for clients across all industries. Utilizing our unique edge, we converge our many resources within the press, business and non-profit industries to build our clients’ publicity. Bottom line: we create new opportunities for growth and partnerships.
This entry was posted in Uncategorized. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s