She Who is Wise: Four Guidelines Every Entrepreneur Should Follow

Thanks to WWPR for inviting me to guest post on their fabulous blog!  Titled, She Who is Wise: Four Guidelines Every Entrepreneur Should Follow – WWPR is a great organization for woman in the public relations field in DC. We are calling out for an entrepreneur’s round-table. Would you be willing to get involved and/or help plan an event for this new group? Let’s discuss. Until then, hope you enjoy reading as much as I did writing these 4 tips…

There are four major themes that I often recommend to business owners and hope that you will find them helpful resources in your own endeavors.

1)      Your Edge is Key. Why you and your brand over competitors? Understand your market and figure out who your target is and then your plan for market segmentation. What is your path and edge that demonstrates your value to your targeted market?

2)      It is not always about working harder, but working smarter. How effective and focused are you about accomplishing goals? Try not to get caught up in the tasks that aren’t moving you forward. It can be a challenge to focus on the long term goals while working on the short term ones so check-in with yourself every day by asking yourself, how you are allocating your time for needed strategic planning and goal setting?



About SilverStrategy

SilverStrategy is a Washington, D.C. based public relations and public affairs firm. We assist clients with forward-thinking campaigns and use strategic planning in order to gain exposure and achieve our clients’ goals. We provide: - Media Consulting and Training - Strategic Communications - Business Development - Event Planning - Fundraising - Image Branding and - Marketing campaigns for clients across all industries. Utilizing our unique edge, we converge our many resources within the press, business and non-profit industries to build our clients’ publicity. Bottom line: we create new opportunities for growth and partnerships.
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