6 Tips To A Better Work-From-Home You

Thanks for all the great interest in our last post on the firestorm re: the new work policy implemented at Yahoo! The blog post reminded me of an Entrepreneur Magazine article by Alina Dizik on telecommuting I read recently that captures some of the “don’ts” of the practice.

In that spirit, I outlined some of my own tips that capture the pitfalls and guidelines of working from home. These can help keep the ball rolling as you transition into a one-in-the-same living AND working situation as many of my readers (and myself) do.

ImageThese 6 tips, I hope, will assist you in deciphering what works best for the founder of {INSERT YOUR BUSINESS STARTUP HERE}:

1)   Be a wo/man with a plan.  Have things laid out in front of you, a visible checklist so that you can focus on what you have to do and then knock out each item as the day goes on.  I need to feel like things are in order (whether it looks like it to someone else or not). Having a to-do list is a way to hold yourself accountable and keep a grasp on things, both short-term and long.

2)   Break-time! I’m someone that can’t often sit for hours on end without moving—it’s just not effective for me. If you’re one of THOSE that can work from sunrise to sunset with no break, that’s great! But if you’re not one of those prodigies, then I suggest taking breaks – you’ll be better at your job. I like to save errands and going to the gym for times when I’m working from home and need some oxygen and a stretch so I can come back refreshed and ready to get cracking.

3)   Night Owl? Early Bird? Know when your prime-work-time is. I like to bang out emails, conference calls, pitching, catch up, etc. in the morning and leave myself time once it gets later in the afternoons to take meetings, follow up on media relations, and so on. Late at night is when I’m most creative and do a lot of strategy planning and brainstorming. But if you’re not like me, then maybe the key for you is to save your most productive work time for 6 am while getting other, more trivial tasks done later.

4)   Distractions—do they help or hurt? Like all of these tips, it depends what works the best for you. When I’m working at home, I like a degree of background noise (usually a nice, low-volume CNN). Having no distractions can be a little distracting itself, so I need a few small ones – and that’s just the right balance for me. Only keep around the kinds of distractions that you know you can handle, and be honest with yourself about it. Set up parameters and boundaries for yourself – what’s good for the goose isn’t always good for the gander.

5)   Where at home shall I work? If you are working from home, determine somewhere to be your workspace. It’s important to have a space completely dedicated to work that’s clean and organized where you can find your focus and have control. Initially, working from home often felt like a treat, a “sick day” from school. It’s important, however, to avoid that trap and make sure that you’re still being productive.

6)   Mix it up. I often feel motivated in the mornings and start working immediately…some mornings, less so. This is when I know I need to get out and work from a less familiar space to keep me inline. If you’re like me, whenever you feel you’re getting unfocused, try heading to a local café or an alternative work environment. Choose a place that has the energy you want to feel inspired and ready to work. If you need to be creative that day, go somewhere with a creative, lively feel. If you need a dose of accountability, ask a focused friend to join you, rent a desk somewhere or get a membership to a shared working space like Affinity Lab where you can find like-minded people to feed off of. You can also read this Washington Post article that includes yours truly about working from cafés/lounges for different tasks at different times.

The key here is that people are diverse in their work styles. What works for one may not work for all – but hopefully you can take these tips, apply them to yourself and tailor you’re home-work or work-from-anywhere-but-the-office situation in the way that’s best for you. So what is that? Tell us on twitter, @SilverStrategy

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Ya-Ya-hoo’ing with Telecommuting?

Working from home can be an effective, popular and flexible approach to the work day, of which WE are a fond supporter.  It’s not a one-approach fits all idea. Just ask Yahoo’s bright and shiny new CEO, Marissa Mayer who recently ended Yahoo’s work-from-home policy. The change, announced by the company’s human resources chief is expected to affect hundreds of employees and the many companies that will follow Yahoo’s so called lead. Every techie we know has asked our thoughts on the policy change; and well, we think it sucks for those who enjoy the work-from-home experience and are effective at it.

That being said, I don’t know the details of the mess Mayer walked into, and I’m not going to jump right on the bandwagon of those who say it’s a major setback for the telecommuting community (and the many parents who juggle it all). Sure, it’s not great to hear about the end of those rights, and we’d admittedly be peeved as well. But it’s possible this is what she needed to do to get a handle on the current situation to help increase collaboration and personal interface and unite the company. Yahoo needs to rebuild.  I understand the necessity to collect and assess. Maybe this is what Yahoo needs to succeed. As a Yahoo user I certainly hope they do! My only wish is that after Yahoo gets back on their feet over the next few years, employees will again have the option to work from home, even if it’s a few days a week. A big part of why I’m an effective remote worker bee is because I love it.  Working from a non-traditional office space (so I’m not sitting in a boring, sterile environment all day) gets my juices flowing, helps me to be creative and gives me the motivation I need to do well. The trick is to be cognizant of what’s good for you and your company.

We believe it works because it’s often good business, for the community, your employers and your company. Here are some of the many benefits that telecommuting offers…

Employers

  • Expands the talent pool- more talent options
  • Reduces turnover and absenteeism
  • Improves employee morale
  • Reduces the spread of illness
  • Reduces costs (such as real estate footprint, supplies, coffee)
  • Increases productivity
  • Reduces company carbon footprint and energy usage
  • Offers a means of complying with the Americans with Disabilities Act of 1990 (ADA)
  • Enhances continuity-of-operations strategies
  • Improves ability to handle business across multiple time zones/augments cultural adaptability
  • Saves some companies approximately $20,000 PER EMPLOYEE

For employees

  • Improves work-life balance
  • Less gas consumption
  • Frees up the equivalent of 15 to 25 workdays a year—time that would have been spent commuting
  • Saves between $4,000 and $21,000 per year in work-related costs
  • Allows for additional concentrated hours without office side talk
  • Increases productivity and moral

For communities

  • Reduction in traffic congestion/traffic accidents
  • Reduction of greenhouse gas emissions in the environment

Increased produImagectivity is the biggie here. Why? Well, a company can create an environment that’s friendly and works for everybody. When you’re given the ability to be accommodated, and prioritize in a way that helps you to live your life and produce work, you’ll appreciate it.  Not everyone gets that, and thus will want to remain a valuable asset to your company by giving back. Employees don’t need to worry about the rare emergencies that come up, like a sick child home from school one day or an elderly or sick parent who needs help. As long as they maintain productivity, employees can manage both responsibilities. While I do respect Yahoo’s efforts, I hope it’s temporary.

Mayer’s decision has met quite a bit of criticism, such as from mega-mogul Richard Branson, but regardless of opinion, I believe it’s important to avoid attributing Yahoo’s success or failure to this one decision. A recent Yahoo statement said that “this isn’t a broad industry view on working from home — this is about what is right for Yahoo right now.” And clearly Mayer believes that this will be an effective part of her overall push to get the company back on track…but it’s only a part. She will undoubtedly put other wheels in motion, and though those in the blogosphere and twittosphere love to be generalists and may not read past the headlines, there will be more to Yahoo’s success or failures then this policy. Let’s take note of all the good that can come from working from home, but with that understanding that it may not be the right thing for your company or for you, and that’s OK (although some talented may not apply). Lucky for me, and other entrepreneurs, I won’t be getting a letter like this from my boss anytime soon! Thank goodness for entrepreneurship-

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Every Nut Job and Their Mother…

With the 2012 presidential campaign over, we can now reflect on what has been a major game-changer in November’s election: social media.  The rise of social media over the last few years has been astounding, and it’s impossible to turn a (BIG BIRD’S) blind eye on the fact that it was a clear influence on the sharing and spreading of information (and other stuff) about this year’s election.

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Image credit: @sophers_/Instagram

Up to the final minute—and then some—people were tweeting and liking anything and everything relating to their opinions and feelings on the candidates, issues and results…everyone’s got a soapbox (bless twitter for giving a platform to every nut job and their mother). Twitter hit the 20 million election-related tweets mark, making this year’s election the most tweeted-about event in U.S. political history. Campaigns know that in order to play politics in this day and age, you have to keep up with the constant buzz that is social media.  This ABC News review written by Joanna Stern cleverly captures the scope of just how much it has shaped this year’s election perceptions.

http://abcnews.go.com/blogs/technology/2012/11/election-night-2012-social-media-the-memes-photos-stats/

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7 Steps to Getting the Clients You Want

As September draws to a close, we must accept what we’ve all been avoiding: summer’s over!  It’s time to refocus on setting goals for garnering new business and clients.  So now that we understand this, how are we going to go about getting these new clients?

Knowledge of what kind of clients you want and taking the necessary steps to obtain them is one of the most valuable assets an entrepreneur can have.  You’ll never get those clients you wish you had if you don’t go after them in the first place.  Sounds obvious, but something we all need to remind ourselves of.

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Here are 7 solid steps to help you get the clients you deserve:

1)    Envision the client you want.  Who are they?  Where are they?  Now take a non-erasable pen and paper, and write it down.  Make it concrete so that you can refer back to it if you lose focus.

2)    Decide how many of these clients you’re targeting and when, and write that down too.

3)    Tell all of your friends and contacts about the clients you want.  They’re probably closer than you think, and those in your circle may help you find them. Often connections come from your larger circle (as opposed to your over tapped smaller circle) or someone in your circle’s other circle that has yet to be tapped into.

4)    Go after those people.  Follow up on suggestions and start building relationships.

5)    Attend any functions at which you think that your ideal client could be in attendance.  A business relationship can start from something as simple as a casual conversation.

6)    Keep note of the people you meet.  Pick a time every few days to sit down and read about what they’ve been up to (in a non-stalker-ish way) and follow up with anyone you’ve been in contact with. If it’s not the right time for them, where appropriate ask the new contact if they can refer you to others you might be able to link up with.

7)    Lastly, yet very importantly, make sure that once you have set your sights on the client/contact you want, you understand how to promote and pitch yourself in a targeted manner with the client you’re looking to get.

Following these 7 steps will put you on the path towards getting the clients you’ve been unnecessarily waiting to track down.  Now instead of lamenting the end of the slow season, ring in fall knowing whom you want and how you’re going to get them.

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You’ve Got Nothing to Fear, But Fear…

The thought process of looking into starting your own business can be an intimidating, and isolating adventure. Stressful concerns and doubts that entrepreneurs or wannabe entrepreneurs feel are often valid since the responsibility and pressure are no joke-but well worth it if you’re a passionate and patient dreamer. It’s important to surround yourself by solid advice givers and remain willing to see things through. That being said, having the kahunas to decide to go for it is probably at the top of that list. Those that go for it separate themselves from the crowd. Entrepreneurship is all about isolating a problem and fixing it by creating and implementing possibility. But, there are many of us who haven’t taken that step yet and struggle with our own internal narrative (…why we can’t do it or won’t succeed). Excuses and fears, while sometimes valid, (often not) are something many of us become self-inflicted victims of. If you’re someone who has thought about going out on your own but never did, this straight to the point article I found on Inc.com, “15 Worst Excuses Not to be an Entrepreneur”  might resonate with you.

…It’s likely that one of your excuses is that you don’t have enough time–so let’s get right to it:

1. I’m too scared.

Join the club. Every entrepreneur is scared.

So you have a choice: Let your fears hold you back… or use those same fears as fuel to do whatever it takes to succeed.

Complacency is the enemy of achievement and fortunately fear drives complacency away.

2. I don’t have the right connections.

Between company websites and LinkedIn, Facebook, Twitter, and all the other social media platforms you can reach almost anyone besides the Pope and maybe Bono. In fact some people are surprisingly accessible (maybe that’s one of the secrets of their success?).

Of course they may not respond. If they don’t that’s probably your fault.

Start small. Start feasible. Build a foundation. A great network is like a pyramid with a wide base, not a thin vertical line that goes straight to the top.

And never forget that the more influential the person the more they’re besieged with requests. Have a good reason to connect, give before you expect to receive, and you might be surprised by who responds.

3. I’m too late.

Yeah, Jobs beat you to the graphical interface and mouse, but Xerox beat him. Zuckerberg wasn’t first in social media. The list goes on. Innovation is never one-and-done; some of the most successful companies are based on refining earlier ideas and innovations.

You’re only too late if you’re not willing to be better, faster, stronger, or cheaper than whoever got there first.

4. I can’t get anyone to listen.

People will listen to anything that is entertaining, interesting, heartfelt, amusing, shocking, informative, titillating, stupid, satirical, controversial, sad, silly, sexy…

If you can’t get anyone to listen, the problem isn’t them. The problem is you.

What you want to say is irrelevant; change your message so it means something to the people you want to reach.

Then they’ll listen.

5. I don’t have the money.

As Growthink founder Dave Lavinsky says, being an entrepreneur is the art and science of accomplishing more with less–less money, less people, less time, etc.

Face it: You will never, ever have “enough” cash or capital or funding. Never. If you don’t have enough capital to launch your business the way you plan then change your plan.

You can’t always control what you have, but you can control what you choose to do with what you have.

6. I don’t have the time.

Everyone has the same amount of time. The only difference is what you’re willing to do with your time.

If you were trapped underground and only had 24 hours worth of oxygen you wouldn’t check your Twitter feed or chat with friends or spend a little “me time” in front of the TV. You’d dig your butt off the entire time.

Apply the same level of importance and urgency to what you want to accomplish and your schedule will instantly clear. Finding the time is always a matter of how badly you want it.

7. I don’t have the skills.

No problem. Go get them. Go to school. Read a book. Read 10 books. Talk to friends. Get a part-time job at a small business. Get a part-time job in a completely different industry.

Find someone who has done what you want to do and volunteer to work for free in return for the opportunity to learn.

Does that seem too hard? Like too big of a price to pay? Or simply not fair? Then accept you will never have the skills and stop complaining.

Skills and knowledge are earned, not given.

8. I can’t think of a great idea.

Dreaming up something new is really, really hard.

Reacting to something that already exists is really, really easy.

Walk around and start complaining (to yourself). You’ll see tons of problems that require solutions. Those solutions are ideas.

Or walk around your business and start complaining. There are tons of problems you can address.

“New” is hard to imagine. “Better” is much easier.

Again, most companies are built on “better,” not on “new.”

9. I can’t take that risk.

Any risk you take today is a risk you can recover from. In time you can overcome almost any setback, stumble, or failure, and emerge stronger and smarter and better equipped to succeed the next time.

If you never try all you will be is regretful: When you’re old and grey and “done” you’ll have to look back on your life and think, “I wonder what might have happened if I had only…”

That’s one risk risk you should never take.

10. I’m better at planning than execution.

No, you’re not. You’re just too lazy to do the grunt work. Or you think you’ve already paid your dues. Or you think you’re above it.

Or–pick your excuse.

Every successful entrepreneur I know can and does, when necessary, roll up his or her sleeves and outwork everyone else nearby. (That’s one of the reasons they’re so successful.)

You don’t need some undefined innate quality to be good at execution; all you need is discipline.

11. I can’t stop until it’s perfect.

Sure you can. You just don’t want to.

Maybe you’re insecure. Maybe you’re afraid. Maybe you fear rejection or criticism.

Do this instead. Do your best. Then step back. If a little more work will result in a markedly better outcome, go for it.

If a little more work will not make a difference anyone but you will notice, let it go. Then you make improvements based on the feedback you get from the only people whose opinions really matter: your customers.

12. I’m not comfortable doing it that way.

I was raised to be humble and self-effacing, so I hate to say I’m good at anything. But sometimes I have no choice; taking advantage of certain opportunities requires confidently describing my skills, experience, and accomplishments.

If you’re not comfortable doing something because it violates your principles or ethics, by all means don’t.

But if you’re not comfortable doing something simply because it will take you out of your comfort zone, you’re just rationalizing.

And you’ll never be more than you already are.

13. I can’t find anyone who gets it.

Oh, they get it: They get that it sucks.

Truly great ideas can be described in a few words. Truly great products can be described in a few words.

When no one seems to get it, the only person not getting it is you. Let go of your pride and agenda and “unique point of view” and figure out where you’ve gone wrong.

14. It’s too hard.

Long journeys are hard.

Individual steps are easy.

Say you sit on your couch all day and you decide to run a marathon. You’re right: That’s too hard. But you can go out today and run a lap or two. Or you can walk a few miles. You can take one small step towards a difficult goal.

And then another. And then another.

Or say you want to lose 50 pounds. That’s too hard. But you can eat one meal differently. Or you can take a walk at lunch. Or say you want to open a business. You can look at possible locations. Or work on your business plan. Or talk to a potential supplier. Or get advice from a mentor.

You can’t accomplish any difficult goal overnight, but you can accomplish one step, however small, towards that goal.

Think about the end of a journey and all that will be required along the way and you’ll never start.

Instead, just do one thing that will help get you there. Then build on it.

That you can do.

15. I’ll be too embarrassed if I fail.

Failing in public can be embarrassing, especially since some people love to talk about the misfortunes of others.

Those are the same people who would never dare try something themselves.

Don’t worry about them.

A whole other group of people will respect you for taking a shot. They’ll recognize a kindred spirit.  They’ll empathize. They’ll encourage. They’ll pick you up. They’ll know what it’s like to try and fail and try again.

Why? They’re people living their lives on their terms.

Like you.

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The Conclusion: ‘I-Do’s’ of daterViewing

With this conclusion to our last 6 posts, our daterViewing series on HyperVocal has come to an end with this last blog post (but there will be more on other fun stuff) . We hope you have learned something helpful throughout this series and that the series provided some valuable resources and guidelines to follow if you find yourself daterViewing.

We all know it has become more difficult to balance and succeed in both our personal and professional lives. We want the right job, the right relationship and all at the right time. Don’t give up, it’s all possible – but know that it won’t always be easy either!

While most folks will size you up the minute you walk in the door, and we all agree that first impressions are crucial, keep an open mind when you go on a date or an interview for a job that doesn’t immediately feel like “the one”… Take the time to enjoy the dating process. Don’t skip the necessary steps and jump start on planning your pending wedding. Don’t make him the priority over of getting to know the other person yourself, (by waiting to see what s/he thinks and waiting on them) give YOURSELF the chance to decide if s/he’s really a good fit for you or not. When you rush this process, you start to lose your own free will and miss out on the real RED FLAGS many folks tend to ignore because they get so excited; they want the other person to be as perfect as they hoped they might be.

For more, read the full blog post at http://hypervocal.com/tarasilver/2012/the-i-dos-of-daterviewing/

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Top Five Startup Tips From Spanx Billionaire Sara Blakely

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